Ashby's rapidly growing business, aussieBum, is reaping the profits from its latest release. The "Wonderjock" is like a push-up bra, but, er, for the boys...
In a Channel 10 news segment, it was revealed that Ashby worked with engineer Guyon Holland to develop the gravity-defying technology.
Holland explains that their aim was "to lift and present everything forward".
Men worldwide are loving the Wonderjock, in both the underwear and swimwear styles.
In an interview with Kerri-Anne Kennerly (KAK), Ashby exposed Harry Potter star, Daniel Radcliffe as a big aussieBum fan.
And according to Ashby, Oprah Winfrey's lawyer also totes a few pairs of the Wonderjocks.
The development of the technology came out of feedback from Ashby's customers for a little extra support.
“We didn’t think size was such an issue, but if you look at the Wonderbra for women, size is. "
"Guys are just balancing the equation," Ashby said.
“When you’re walking out of the water in the cold, guys can walk out with a bit of confidence now.”
The specific technology involves a bit of a pocket, a bit of a tuck and some serious er, isolation of "goods" into said pocket.
I'll leave you with a not-so-subtle quote from Ashby to a jaw-on-the-floor KAK:
“The little budgie is not a little budgie anymore – it’s a cockatoo".
For more pics/info, this bloke is obsessed... http://www.techstickle.co.uk/2007/06/13/cant-wait-to-try-the-new-aussiebum-wonderjock-swimwear-this-summer/
The KAK interview is on youtube, as is the Channel 10 segment.
2 comments:
Very interesting posts, great use of the blog form with a mix of thoughts, links, images and reflections.
It's a cockatoo! Baaahahaha
If that dude came walking towards me on the beach, I'd have to ignore the fact that he is amazingly good looking and say, "Get that thing the hell away from me!"
Paige
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